Presented by Daniel Toriola
Real estate leads. The Real Estate industry is attracting lots or populace towards it and offering huge turnover.
People always have a desire in their heart, to own a home and the rise in prices of a house and land is crashing
their dreams.
Click here to know more
AwareINDIA Web Hosting Offers One Click Installations For Popular Open Source Software like WordPress,
Joomla, Mambo, Drupal, PHPbb, OScommerce, CubeCart, Zen Cart, PHPnuke with our Fantastico Enabled
Hosting Plans. More...
Click here to know more
Brand Equity - Worth Safeguarding
By Marcia Yudkin
Brand Equity - Worth Safeguarding by Marcia Yudkin
The state government of Vermont has taken aggressive steps
to safeguard the state's brand equity. That's the monetary
premium attaching to tourism or products linked (honestly or
not) to this bucolic home of around 500,000 souls.
Does your company have brand equity? If so, people place
more trust in your quality and a higher value on your
offerings than on a no-name competitor's. If so, the cachet
of your brand envelops any new venture you launch right from
the start.
The general public believes "Made in Vermont" means "Made by
humans, not faceless corporations." In contrast, according
to brand experts, "Made in Connecticut" or "Made in
Michigan" add no extra monetary worth to a product or
service. If a state can be more than a state, you can stand
for something too -- do you?
In building and guarding a brand, think first about what
values you would like to stand for. Volvo has linked itself
to safety, BMW to the driving experience, Mercedes to
luxury, Saturn to no-haggle buying. Marlboro stands for
rugged individualism, Hallmark for warm and thoughtful
relationships, Steinway for performance-level quality.
Brands also have a personality. Nike is confident and
active, Joe Boxer is kooky and unconventional, Starbucks is
comfortable and cultured, Microsoft is geeky and no-
Mortgage Cycling Revealed
Affiliates Earn $31.00. Patent Pending Mortgage Reduction Progra