Article2: Etherartsus.com
Increased Conversions with The Right Product Photos
The e-commerce business model might surely be relatively new but the horizons of its expanse are
absolutely unimaginable. For instance, consider one of the most fundamental elements of e-
commerce, i.e., website product photography. There are over 15 types of website product
photography. Incredible, isn’t it? Of all these 15 types, one of the most important is lifestyle product
photography. So, let us dive into the details of this photography type and learn about its nuances.
All about lifestyle photography
When a photograph depicts a product while being used, it is known as lifestyle product photography.
This photography type helps customers visualize how they would use the product in their lives. This
makes the products more relatable to the customers and they would want to hold them in their hands.
Here are some professional tips on how to come up with stunning product photographs, in case you’re
not up for availing the website product photography services of a professional product photographer.
• Using a high-end camera - To come up with crystal clear photographs that do not look fuzzy
on extensive displays, always use a camera with high resolution. Besides, it should also have
the option to set the exposure control. This will let you modify the lighting according to your
needs.
• Props - Although many photographers are divided on this, mindfully chosen additional props
often help represent the product in a more appealing way to customers. All that you should
keep in mind is that the props should not be invasive and must harmoniously complement the
product.
• Flatlay top view - Tabletop photography, which entails capturing shots directly from above
the product, is a popular type of product photography. With the help of carefully selected
props placed around the product, flatlay tabletop photography helps weave a story around
the product.
• Lighting - Proper illumination is one of the key aspe