APT’s “Test and Learn” Approach Featured in Deloitte’s Report on the
APT’s “Test & Learn” Approach is profiled in Deloitte’s report, “The Decade Ahead: Preparing
for an Unpredictable Future in the Chemical Industry”.
Washington, DC (PRWEB) February 4, 2010 -- Applied Predictive Technologies (APT), the leading provider of
Test and Learn Management Systems, today announced that Deloitte’s report, “The Decade Ahead: Preparing for
an Unpredictable Future in the Chemical Industry” profiles APT’s “Test & Learn” Approach as an analytical tool
to maximize profits in customer-facing programs in the chemical industry.
APT notes that the report contends that the chemical industry has always successfully applied a Design of
Experiments approach to production facilities. However, due to the “uncontrolled” environment in sales and
marketing, few chemical companies have successfully transferred such approaches beyond manufacturing. APT’s
Test and Learn Management system can help the chemical industry successfully answer questions regarding
bundling of products and services, deciding payment terms, increasing or decreasing service levels, successfully
introducing new products, incentivizing sales representatives, among other strategic initiatives.
APT’s CEO, Anthony Bruce notes, “The report points to the importance of institutionalizing a robust analytical
capability that consistently reduces the risk in innovation and helps improve marketing programs. Over the
coming decade, as the economic environment fluctuates, key decision makers in the chemical industry must
leverage a Test and Learn approach to efficiently and effectively design strategic and tactical initiatives.”
The full text of the report is available at
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