Embrace the Multiple Personas of Local Search –
or Risk Losing Potential Customers, Says
WebVisible CEO Kirsten Mangers
Mangers Will Address These Personas and Discuss Trends in Local Search Marketing On Keynote Panel
at Search Engine Strategies Conference in London
Search Engine Strategies London 2010
February 11, 2010 06:08 AM Eastern Time
IRVINE, Calif.--(EON: Enhanced Online News)--The scope of “local search marketing” extends far beyond getting
a top spot in Google – yet big brands and small businesses alike are not yet taking advantage of all the opportunities
to be “found” by customers online, according to local search marketing expert Kirsten Mangers, CEO of
WebVisible (www.webvisible.com).
Mangers will discuss global trends and opportunities in local search as a keynote panelist at the Search Engine
Strategies 2010 Conference & Expo, the largest search marketing conference in Europe, held in London through
Feb. 19. She is participating in the “State of the U.K. Industry Discussion Panel,” on Tuesday, Feb. 16, at 4:45 p.m.
“Consumers search for local products and services in different ways, using various formats and multiple devices,”
said Mangers. “They might look for a drycleaner from their phone, scan listings of local restaurants from their car and
research plumbers from their home computer. If your online marketing doesn’t make you visible in every one of
those searches, you’re losing potential customers.”
Mangers will share proprietary data gleaned from WebVisible’s experience with more than 100,000 small to mid-
sized businesses worldwide. She’ll address how local search is changing in the United States, and will offer insight
into the U.K. marketplace as it continues to develop. WebVisible works with several reseller partners throughout
Europe, including British Telecom, among others.
WebVisible makes it easy for small and mid-size businesses (SMBs) to be found online by consumers searching for
their products or services – whether they’re searching from home, offic