Adam Franklin Hood
Zealous visionary and leader of marketing and communication
organizations with a proven record of delivering game changing people,
processes and technology. My specialties are marketing strategies, analytics
and high impact, multi-channel communication initiatives.
05.2008 to Present
Senior Analytics Consultant Campaign Operations //
01.2009 to Present
Managed global team of analysts in Atlanta, Manila, Delhi, and
Bangalore. Worked with marketing groups to develop incentive
testing plan, communication strategy, targeting and implementation
of campaigns across web, mobile, email, SMS, social, and direct mail
Senior Analytics Consultant Customer Analytics // 05.2008
Supporting the marketing vision through advanced analytic
development and measurement. Building applications and data that
enable more personal and timely marketing efforts. Consulting with
Directors and VPs regarding organization, tools, and marketing
Improved relationships with key
vendors and providers. Elevated
confidence with stakeholders.
Built efficient ops team by recruiting
prudently for crucial positions both
locally and globally.
Lead team to implement Teradata
databases and Unica Campaign
09.2006 to 04.2008
Solutions Analyst Reporting and Analytics
Responsible for designing, building and maintaining the Enterprise
Data Warehouse. Tasked with finding and installing tools to
measure real-time systems. Supported financial reporting, customer
troubleshooting and transactional systems monitoring /
Re-purposed 5 FTEs by launching
self-service campaign reporting tool.
Improved campaign ROI +130%
through the use of customer
segmentation and 'test and learn'
Improved customer confidence by
launching companies first self-
service customer reporting app.