Tactix Real Estate Advisors, LLC
Four Critical Questions
For Your Commercial
Real Estate Broker
As real estate can constitute one of your
company’s largest line item expenditures, you
need to make an informed decision when
hiring a real estate advisor. Don’t select
a broker before learning the answers to these
Not all commercial
real estate brokers
are the same.
“Do you have any other engagements or relationships which could
conflict with my business objectives or jeopardize your ability to
advocate exclusively for my interests?”
Most commercial brokerage firms represent both landlords and tenants in the
same market. As listing agents, their responsibility is to direct as many tenants as
possible to a landlord’s building and to secure the most favorable economic terms
for the landlord—the exact opposite of the tenants’ objective.
The Tactix Answer
We believe that representing both landlords and tenants in the same market poses
an irreconcilable conflict of interest, given the opposing objectives of these two parties.
Since landlords will engage a broker much more regularly than any tenant will, this
dynamic significantly favors landlords when a conflict arises in the brokerage context.
At Tactix we believe that, in business, sometimes you just need to choose sides.
That’s why we are exclusively dedicated to representing the interests of tenants.
We do not represent any landlords and we never will.
“Do you have special skills that distinguish you from other brokers
and how will that benefit me?”
Today, almost all information about building availabilities, asking rates and other
terms is available via various on-line services. As every brokerage firm subscribes
to one or more of these services, there is very little competitive advantage from
one firm to another in terms of market information. If all brokers share the same
information, what unique value will your broker bring to the transaction?