If you're looking to ramp up your SEO efforts, we've got the tips you need to stay ahead of the game. Whether you're just starting to build your first keyword list or you're already analyzing the analytics, the helpful tips and tricks we've included in our latest blog post will ensure your SEO strategy is up to par with industry standards. #SEO #SMB
Learn How to Improve Your SEO
If you’re looking to ramp up your SEO efforts, we’ve got the tips you need to stay ahead of the
game. Whether you’re just starting to build your first keyword list or you’re already analyzing the
analytics, these helpful tips and tricks will ensure your SEO strategy is up to par with industry
standards. New to SEO? Check out our recent
​blog on the basics
​ that will help you get started.
For those of you ready to start researching keywords, or if you simply want to make sure your
keywords are efficient, let’s get started with an overview of keyword research methodologies.
Enhance Your Keyword Research Methodologies
What does the largest search engine in the world look for when it’s crawling the web for relevant
content? That’s the question you should be asking yourself when you are researching keywords
to market your product or service offerings.
Haven’t started yet?
​ has a great checklist to keep in mind. Make sure you follow their
important steps to get the most out of your research:
1) Start with making a list of important and relevant topics that pertain to your business.
2) Come up with keywords that people might search for to find those topics.
3) Now, research the related search terms (shown in the footer of Google’s results).
4) Check for a mix of head terms and long-tail keywords in each topic.
5) Check out how your competitors are ranking for those keywords.
6) Use Google Adwords to your advantage to cut down your keyword list.
Google’s best practices
​ state that you should align your keywords with your business goals.
Choose long-tail keywords to differentiate yourself from competitors. Most importantly, don’t try
to trick the bots. You won’t win. Google can red flag your pages which can severely impact your
lead generation efforts. Don’t focus on stuffing keywords into your pages. Provide relevant,
useful content that is geared toward helping your visitors. As bots get smarter, so should your