Corporate Identity and Branding Guidelines
These guidelines have been created to introduce and coordinate the appearance, personality and
appropriate implementation of our identity. They are meant to provide a technical understanding
of the structure of our new identity and to inform all future brand communication decisions.
The AboveNet signature is the primary expression of the company's new identity. It’s proper
application is essential for promoting, maintaining, and protecting the value of our brand. Adhere
to the specifications outlined in these guidelines and use high quality vendors and reproduction
methods to ensure consistant representation.
3. The Masterbrand
4. Signature Elements
5. Signature Don’ts
6. Size Relationship
8. Minimum Size
9. Tagline Signatures
10. Tagline Without Signatures
11. Trade Mark
12. Line Art
13. Background Color
14. Background Don’ts
16. Color Palette
17. Horizontal Signature
The AboveNet identity embodies the revolutionary concept of point-on-point communication and
the limitless opportunities made possible by an end-to-end network that operates at the speed of
light. Our technology and infrastructure enables us to collapse time and open the door to an infinite
spectrum of possibilities.
The AboveNet signature combines the two most important visual elements of our brand:
the AboveNet symbol and the AboveNet logotype. Position, size, and color, along with the
spatial and proportional relationships of the AboveNet signature elements, are standardized
and should never be altered. Always keep the signature elements together – never use the
symbol or logotype alone.
Symbol + Logotype = Signature
Examples of signature misusage are shown above.
A: Never change the proportional relationships of the logotype and symbol.
B: Never violate clearspace by cropping the signature.
C: Never represent the s