Electronic Commerce:
The Strategic Perspective
This book is licensed under a Creative Commons Attribution 3.0 License
Electronic Commerce:
The Strategic Perspective
Richard T. Watson - University of Georgia
Pierre Berthon - Bentley College
Leyland F. Pitt – Simon Fraser University
George M. Zinkhan - University of Georgia
Copyright © 2008 by
Richard T. Watson, Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan
The Global Text Project is funded by the Jacobs Foundation, Zurich, Switzerland
This book is licensed under a Creative Commons Attribution 3.0 License
Electronic Commerce
2
A Global Text
3
This book is licensed under a Creative Commons Attribution 3.0 License
Table of Contents
Preface...............................................................................................................................................................6
1. Electronic commerce: An introduction...................................................................................8
Electronic commerce defined...........................................................................................................................8
Who should use the Internet?..........................................................................................................................8
Why use the Internet?......................................................................................................................................9
Disintermediation...........................................................................................................................................12
Key themes addressed.....................................................................................................................................13
2. Electronic commerce technology ..........................................................................................21
Internet technology......................................................................................................................................