A Project Report on
“Study of marketing strategies and development of business strategies”
MILIND B. CHANDANSHIVE
g uidance of
PROF .MR .N.R. ZAWARE
UNIVERSITY OF PUNE
In Partial Fulfillment of two years full time course
Master Degree in Business Administration
(2009 – 2010)
GENBA S.MOZE COLLEGE OF ENGINEERING
DEPARTMENT OF MBA
BALEWADI PUNE – 411045
I, the undersigned here by state that the report entitled, “A study of Marketing Strategies And
Development of Business Strategies To Improve Sale of IVY versova “, is a genuine and
bonafied work prepared by me under the guidance of prof.M.R.Zaware.
The empirical findings in this project report are based on the data collected by myself. The
matter presented in this report is not copied from any source. I understand that any such copy is
liable to the punishment in way the University authorities deem fit.
The work has not been submitted for the award of any degree or diploma either to University of
Pune, Pune or any other Universities.
This project report is submitted to University of Pune in partial fulfillment of the degree of
Master of Business Administration.
Date: / / 2009
Place: Balewadi, Pune.
Genba Sopanrao Moze College of Engineering, Balewadi,
~~ Department of M.B.A. ~~
This is to certify that the project report entitled
“A study of Marketing Strategies and development of business strategies to improve sales of IVY
Indage Restaurants and Leisure LTD
Milind Balaso Chandanshive
In partial fulfillment of requirement for the award of
Master of Business Administration
Submitted to University of Pune under our guidance and supervision. To the best of my
knowledge and belief the work presented has not been submitte