Engine Ready to Discuss Keyword Attribution on “Best Search Strategies”
Show on WebmasterRadio.FM
Leading Search Engine Marketing firm Engine Ready will be addressing the importance of
measuring keyword assists on “Best Search Strategies” on WebmasterRadio.FM, June 30, 2009.
San Diego, CA (Vocus) June 27, 2009 -- Engine Ready has announced that they will be discussing the importance
of measuring and analyzing keyword attribution in search marketing campaigns on their next “Best Search
Strategies” program. The show will air Tuesday, June 30, 2009 at 2 PM Eastern time.
Hosting the program will be Engine Ready’s CEO Jamie Smith and WebmasterRadio’s Jim Hedger.
“Marketers are now recognizing the huge role keyword attribution plays in properly managing search marketing
campaigns”, comments Mr. Smith. “Engine Ready performed a study to see just how extensive assisting
keywords are in the conversion process and found that over half of the conversions studied took place only after
multiple visits to a site and over 10% of those conversions were assisted by a different keyword.”
Mr. Smith adds, “On our upcoming “Best Search Strategies” show, we’ll be talking about easy ways to measure
keyword attribution, and how best to modify your search marketing strategies to take advantage of this data”.
To listen to or download the show, visit http://www2.webmasterradio.fm/townhall-meeting/tag/engine-ready/.
About Engine Ready, Inc.
Engine Ready, Inc. is a top tier provider of search marketing software and services, helping organizations achieve
unparalleled success on their web initiatives. Managing paid search accounts in excess of 15 million keywords,
and over $9.1 million in annual media spending, Engine Ready was the first organization to combine the power of
website analytics with search marketing.
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