Amazon PPC can be a cost-effective, easy way to get your products noticed by the right people at just the right time. We've compiled everything you need about getting started with Amazon Ads and how to run PPC campaigns.
How to set Amazon Pay Per Click (PPC)
Google Ads might be something you are already using, so why not use Amazon Ads instead?
Both platforms are based on the same model, and PPC is essential for ecommerce businesses.
Amazon PPC can be a cost-effective, easy way to get your products noticed by the right people
at just the right time. We've compiled everything you need about getting started with Amazon
Ads and how to run PPC campaigns.
What's Amazon PPC?
Amazon pay-per-click (PPC), is an advertising method on Amazon's site. Third-party brands and
companies can open Amazon Advertising accounts to place ads for their products in search
results that match relevant keywords.
This is a great way to get your products in front of potential customers who are in the market to
purchase and thus highly likely to convert. You can also measure the effectiveness of your ads
and use it to guide future campaigns.
Amazon PPC measures success using a few key metrics. If you are a good PPC expert, you will
be familiar with most of these metrics. These are the top metrics to help you understand how
your ads are performing.
CVR is the conversion rate. This refers to the number of people who clicked on your ad, and
then purchased a product.
Amazon refers to CVR as Order Session Percentage. It is calculated by multiplying the number
order by the number of people who have visited your listing (including return visits). These
calculations will not be your responsibility. The Amazon Ads platform will take care of all the
This is an interesting metric that you should keep an eye on. It will give you a lot of information
about the effectiveness of your ads. It could indicate that the product page isn’t as they
expected or isn’t quite good. Amazon also considers your CRV in determining your ad ranking.
Your CRV will determine how likely you are to have your ads served to potential customers.
The impression metric tells you how often your ad was seen. Low impression rates could
indicate that you are not spendin