New Technology Hits Traditional Travel Agencies
Back in the eighties video killed the radio star, and as technology has advanced it's not just industrial businesses that have been affected, but retail
too, with shops having to adapt to the new world with on-line offerings as well as trying to maintain High Street positions.
And there can't be many retail specialists with a physical presence on the UK High Streets that have been more affected by the advent of the internet
and new technology more than the travel sector.
A High Street travel agency will typically stock brochures for a multitude of destinations, display late offers in its window, and run a foreign exchange
bureau, as well as booking holidays and travel insurance for clients.
But more than this travel agents can give personal advice on most holiday destinations as they recount their own holiday experiences, and in bigger
shops most popular destinations would have at least one if not two people working there who have visited where a client is thinking of, and pass on
personal knowledge as well as advice on which resorts and hotels might be best.
But now this information, and far more than one or two people can give, is available to anyone thinking of booking a holiday via the internet.
Good or bad, reviews of hotels are available on specialist internet sites where ordinary holidaymakers are free to give unbiased advice on a hotel, the
staff, surroundings, and what to expect.
The travel sites with reviews can be really up to date as well, often from people who have just stayed in a hotel, and people thinking of booking a hotel
don't have to rely on advice which however well intentioned could be years out of date, and with several reviews to go on a good overall picture can be
built up of how well a hotel is performing, and if looks like it could be suitable before booking a holiday.
Tenerife is a good example of where the internet can win over traditional High Street travel agents. Need a map of Tenerife for example to see where
attractions and your hot