Dick's Sporting Goods
Dick's Sporting Goods was opening their first store in a very
competitive Jacksonville market. Sports Authority had
established themselves for well over a decade and had multiple
locations in across town. Dick's really needed fresh ideas for
this grand opening, not the cookie cutter promotions of the past.
Rock 105 Account Manager Rusty Winter came to the pre-grand opening meeting with
Dick's Sporting Goods store managers with an open mind and lots of questions. During the
meeting he learned that Dick's had an amazing golf department that not only featured a pro
on it's sales staff but a state-of-the-art golf simulator that allowed
customers to actually play world renowned golf courses right inside Dick's Sporting Goods.
The idea that the staff at Rock 105 came up with, was everything but cookie cutter. Dick's
Sporting Good's Grand Opening coincided with one of Jacksonville's largest sporting
events The Player's Championship. WFYV has been a radio sponsor of TPC for over 15
consecutive years. The plan was to have a long drive contest right
inside Dick's Sporting Goods using their state-of-the-art golf simulator. The person with the
longest drive during the weekend of the Grand Opening would win 4 VIP Benefactor
Passes to The Player's Championship. 1st Tee, a Jacksonville non-profit organization that
promotes the sport of golf to poor youths, helped out with keeping score.
“We doubled golf department sales during a normal grand opening weekend, this
promotion was a complete success", said an elated Mike Babcok, Jacksonville store
Manager of Dick's Sporting Goods
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