Americans Say Thanks to GIs Deployed In Iraq & Afghanistan by Ordering Up
125,000 'Cups of Joe'
Green Beans Coffee Company’s "Cup of Joe for a Joe" program makes it easy to treat a GI to a
cup of premium, organic coffee. Thanks to the generosity of thousands of Americans, more than
125,000 cups of fresh brewed, organic coffee have been delivered to the troops deployed in
support of Operation Enduring Freedom and Operation Iraqi Freedom since the program's
launch last year.
Larkspur, CA, April 27, 2010 -- Green Beans Coffee Co. has delivered more than 125,000 cups of fresh-brewed,
organic coffee to armed services personnel deployed in Iraq and Afghanistan thanks to the generosity of
thousands of Americans who have participated in the company’s "Cup of Joe for a Joe" program, launched early
Virtually all of Green Beans Coffee’s 70+ cafes are located on American military bases in seven countries,
including the U.S., and more than half are in Iraq and Afghanistan. Many are situated on forward operating bases,
places of extreme danger and where there are few amenities for the troops.
Under the Cup of Joe program -- or COJ as the troops call it -- anyone with two dollars to spare can buy a cup of
super premium, organic coffee for a GI deployed on or near a U.S. Military base in support of Operation Enduring
Freedom (OEF) and Operation Iraqi Freedom (OIF). What makes this program especially rewarding is the ability
for the purchaser to send a personal note of thanks with the gift of a coffee drink. As a result, troops taking their
breaks at the nearest Green Beans Cafe get recharged not only with a cup of fresh-brewed coffee but also by
expressions of appreciation for their service and sacrifice from caring supporters. Many GIs express their
gratitude in return emails, which have led to ongoing pen pal correspondence in some cases. A portion of their
email letters are posted on the company’s website www.greenbeanscoffee.com and Facebook pages