CGDC 2010 Names Second Keynote Speaker
China Game Developers Conference 2010
July 05, 2010 08:03 AM Eastern Daylight Time
BEIJING--(EON: Enhanced Online News)--With the debut of CGDC 2010 approaching, the Organizing
Committee named an additional keynote speaker -- Faruk Yerli. Mr. Faruk Yerli is President and Managing
Director of Crytek, and he also serves on the consultancy panel for the annual animation, effects, games and
interactive event FMX. Let’s expect this keynote speaker to share with us his experience as a game expert.
Faruk Yerli
Topic:
West Meets East – Expanding Entertainment and Technology into Global Markets
Summary:
Faruk Yerli will share the growth story of Crytek, which crosses the differences in type, platform, geography and
culture to grow into a successful cross-field and cross-industry global digital entertainment technology company from
an unknown virtual team.
Based on the leading and innovating core technologies, tools and creation methods, Crytek has managed to help our
partners and our own development team to expand from the single mode of PC game development into new areas
including simulation, building design, visualization and host computer game platform, as well as the latest 3D
experience.
Faruk will also give suggestions on how China’s game teams could expand into the international markets and other
platforms, as well as develop in new areas. As China’s games are usually unique in their ideas, while the Chinese art
designers are highly talented, Crytek will suggest how to combine the two features to achieve the best results and
reduce risks in game development at the same time. Their combination is the best demonstration for integrating
Eastern and Western cultures and will lead to a worldwide success. In this regard, NCSoft’s Aion can be a good
example.
Crytek believes that in future, digital entertainment products that better integrate the Eastern history and artistic styles
and the advanced Western technologies will have more impacts on the