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Elections and Politics News
P R E S S R E L E A S E :
Santos Victory Demonstrates New Digital Strategy in Latin
Fri, 25 Jun 2010, 18:26:12 EDT
BOGOTA, Colombia, June 25 (SEND2PRESS NEWSWIRE) -- Nearly half a million
Colombians logged on to SantosPresidente.com between June 1st and June 20th, the
second round Presidential elections to follow the Santos campaign and the Candidate's
initiatives, turning the tide in this historic political victory. In under 72 hours, 1,076
individual Web pages, comprising the first-ever Virtual Headquarters used for
Presidential Elections in Latin America, had been launched offering multiple ways to
engage, support and follow the candidate.
"I am surprised at what developed here in Colombia for the last 50 days in the digital
space. In ten years in online politics I have never seen such a quick and strong impact
in a democratic process as I saw in Colombia," said Ravi Singh, ElectionMall.com CEO.
When the digital initiatives began on May 3rd, Juan Manuel Santos was 12 points behind colorful candidate Antanas Mockus
in the polls. The first-round results yielded 46% preference for Santos, totaling nearly 7 million votes and almost doubling the
opposition. On Sunday 20th, a whopping 9 million Colombians elected Santos as their new President, the highest recorded
voting in the country's history, along with a 70% lead. For a people who didn't quite grasp the power of digital media before the
2010 Presidential Elections, history was broken in two.
Among the innovations nurtured in the process are a first-ever iPhone App for a political candidate in the country; more than 4
million email opt-in email addresses were assembled; the first advanced team feeding live streams via Ustream with iPhones;
an SMS short code with all national carriers for opt-in SMS strategies; Pop-Corn parties (with instructions!) to watch
presidential debates online, a Wall of Shame to end dirty wa