A logo represents your company’s identity and place in the world. It's the ambassador of your brand and the focal point of your advertising strategy. A logo can also distinguish you from your competition. Your logo should always represent a positive force in potential consumers’ lives. A logo should be well thought out and original to have a lasting effect on its viewers. the colors in your logo should represent your business. The most effective way to create a quality logo is through the employment of a professional web designing company in Durango, CO.