APT to Host Webinar with Kraft Foods
APT will host a webinar with Kraft Foods, titled “Strategies for Better Retail Servicing: Using
Test & Learn™ to Enhance Performance” on April 21, 2010
Washington, D.C. (PRWEB) April 12, 2010 -- Applied Predictive Technologies, Inc., (APT), the leading provider
of Test & Learn Management Systems for CP Manufacturers and Retailers, today announced that it will host a
webinar titled “Strategies for Better Retail Servicing: Using Test & Learn to Enhance Performance” on
Wednesday, April 21st, 2010 at 2:00 PM EDT.
The webinar is the fourth in APT’s 2010 Webinar Series for Retail and CPG executives this year. It will feature
Autumn McDonald, Director, Consumer Insight & Strategy of Kraft Foods and Eric Schimmel, a Vice President
of APT; the webinar will be moderated by CPGMatters. For any CPG manufacturer, maintaining a retail sales
force is a substantial investment and designing the right mix of sales practices, training, and incentives can have a
big impact on sales. Ms. McDonald and Mr. Schimmel will present how APT’s Test & Learn can assist in
determining potential drivers of retail servicing performance and identify possible opportunities for improvement.
Register now for this webinar and find out how Test & Learn helps Kraft Foods determine how to best deploy
and utilize their retail servicing team as a key ingredient in enhancing customer satisfaction and productivity.
Attendees will receive a complimentary copy of an executive white paper on this subject. For more information,
or to request a copy of the white paper, please email webinars (at) aptmail (dot) com.
APT CPG and Retail Webinar Series 2010
APT’s 2010 Webinar Series is designed to provide insight to both CPG manufacturers and Retailers on best
practices for the evaluation and optimization of a wide range of strategic and tactical initiatives. Register now for
our upcoming 2010 webinars and learn how to better evaluate programs, gain insights that accurately predict the
impact of new initiatives, and de