Computer programming is the process of designing and building an executable computer program for accomplishing specific computing task. Programming involves tasks such as: analysis, generating algorithms, profiling algorithms' accuracy and resource consumption, and the implementation of algorithms in a chosen programming language (commonly referred to as coding). The source code of a program is written in one or more languages that are intelligible to programmers, rather than machine code, which is directly executed by the central processing unit. The purpose of programming is to find a sequence of instructions that will automate the performance of a task (which can be as complex as an operating system) on a computer, often for solving a given problem. The process of programming thus often requires expertise in several different subjects, including knowledge of the application domain, specialized algorithms, and formal logic.
Tasks accompanying and related to programming include: testing, debugging, source code maintenance, implementation of build systems, and management of derived artifacts, such as the machine code of computer programs. These might be considered part of the programming process, but often the term software development is used for this larger process with the term programming, implementation, or coding reserved for the actual writing of code. Software engineering combines engineering techniques with software development practices. Reverse engineering is the opposite process. A hacker is any skilled computer expert that uses their technical knowledge to overcome a problem, but it can also mean a security hacker in common language.
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How to Market Your SaaS Platform to Developers During a Recession
With the recent downturn on public stock markets
due to COVID-19, a recession or depression is
almost inevitable. It’s likely we see mass failures
across retail, travel, entertainment, and other indus-
try sectors. The spillover from coronavirus disease
and the following shelter-in-place can have drastic
consequences in the startup world. Small brick
and mortar businesses that were shuttered due to
shelter-in-place rules will no longer are spending
money on Facebook or Yelp to promote their busi-
ness nor will they maintain their SaaS subscriptions.
Large enterprises will pull back spending in sales
and marketing in anticipation of a recession. This
could cause reduction in seat counts or usage for
SaaS contract. Similarly, sales teams may find CFOs
and financial controllers are blocking many more
purchases than before forcing deals to be stuck in
procurement or legal review.
How to Market Your SaaS Platform
to Developers During a Recession
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How to Market Your SaaS Platform to Developers During a Recession . 1
Focus on the self-service business
During a recession, many large enterprises are hesitant to commit financial and
human resources to run a paid pilot or sign a large enterprise contract due to their
own financial uncertainty. You could have the best social proof and quantitative
numbers via case studies and strong customer logos, yet VPs may have received a
directive to freeze all non mission-critical spend and hiring leaving them no choice.
On the positive side, many senior engineers and managers have a budget for
discretionary expenditure for SaaS tools. While the budget may be small and only
enable a spend somewhere between $100/month to $1000/month, these expendi-
tures usually require very little to sign off or approve. With the correct usage based
pricing model, you will be able to expand these accounts over time which may
even approach the ACV you would no