EVERYONE’S AN EXPERT (ON SOMETHING)
Seth Godin
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THIS BOOK is for anyone who wants more online traffic, more
revenue, more followers, more attention, more interest, more
donations or more influence.
The paradox, of course, is that the best way to get all these
things is by delivering less.
This is a book about focus and meaning. Feel free to share it.
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EVERYONE’S AN EXPERT (ON SOMETHING)
Seth Godin
2
©2005, Squidoo LLC (www.squidoo.com)
Copyright holder is licensing this under the Creative Commons license, Attribution 2.5.
http://creativecommons.org/licenses/by/2.5/
Thanks go to the Squidoo launch team for making this a reality: Aaron Sagray, Harper
Reed, Greg Narain, Corey Brown, Tom Cohen, Anne Shepherd, Megan Casey, Heath
Row, Gil Hildebrand, Jr., Lisa Gansky, Alex, and Mo. Thanks to Brian Williams, Bryan
Owen, Ben Scofield, and Thanny Le at Viget. Also thanks to Joi Ito, Rob Macdonald,
Phoebe Espiritu, Lynn Gordon, Jacqueline Novogratz, Catherine E. Oliver and Mark Hurst
for insight and inspiration. And, of course, to Helene.
Squidoo™ and LensRank™ are trademarks of Squidoo LLC. Other trademarks belong to
their respective owners.
The monkey on the cover is from a rubber stamp by David Wilson. Search eBay for his other
amazing works. The artwork is by Bizarro cartoonist Dan Piraro (http://www.bizarro.com).
EVERYONE’S AN EXPERT (ON SOMETHING)
Seth Godin
3
NOTE! This is almost the sequel to my ebook Who’s There?
which was a short riff about blogging.
Everyone’s an Expert is designed for people who are already
familiar with the idea of blogs (hey, you might even have a blog)
and AdWords and RSS and other Web 2.0 goodies. If you’d like
to start by reading the slightly less-techy intro version, click here
to get Who’s There.
Thanks for reading. When you’re done, feel free to post this on
your blog or email it to whomever you believe would benefi