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Eloqua Secures $23 mm in Financing Led by Bessemer Venture Partners
Financial Technology Sector Transaction News
TORONTO, CANADA --- October 16, 2007 --- Eloqua Corporation, the leading supplier of automated
demand generation applications and expertise for business-to-business (B2B) marketers, today announced
that it has received $23 million in Series C funding. New investor Bessemer Venture Partners led the
financing, with existing investors JMI Equity and Bay Partners also participating. Eloqua will use this
strategic funding to support the company’s rapid customer growth, extend its worldwide adoption -
especially in key global markets - and to continue innovating for current customers across a range of
vertical markets and industries.
“We are proud to have attracted a top-tier venture investor like Bessemer to help Eloqua continue its
remarkable success,” said Joe Payne, CEO of Eloqua. “In addition to its global reach and presence,
Bessemer Venture Partners' record of growing technology companies will assist us greatly as we pursue
our aggressive expansion in Europe and Asia. Today Eloqua has more than 25 clients with more than $1
billion in revenue each - clients who need us to support them around the world with our industry-leading
technology. This round of investment will help us meet these needs.”
Bessemer Venture Partners joins Bay Partners, which invested in Eloqua in 2006, and JMI Equity, which
invested in 2005. All three investors are participating in Eloqua’s Series C funding.
“Eloqua’s combination of proven technology with a comprehensive portfolio of best-practices in
consulting and marketing services has fueled its rapid growth and widespread adoption. Our investment
will help the company continue to expand its leadership po