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Entertaining Youngsters With Classic Toys-Play Doh
By Robert Benson
With video games dominating and transforming the landscape of our pre-teen children with a new
virtual world for them to play in, it is refreshing to know that there are still classic toys available for our
younger children to enjoy. Let’s look at one of these special toys:
There is a classic toy, invented by two brothers in 1955, that still captures the imaginations of our
pre-school children and youngsters alike. That toy, or product is: Play Doh.
Originally a wallpaper cleaner invented by brothers Noah W. McVicker and Joseph S. McVicker, Play
Doh was introduced to schools in the Cincinnati area in 1955 because McVicker’s sister-in-law asked if
it was a safe alternative to modeling clay. Play Doh was an instant hit and soon the McVicker brothers
formed Rainbow Crafts Company to produce and sell their product. Additionally, the brothers
showcased their “modeling clay” at a National Education Convention and the word spread to the big
department stores, Macy’s and Marshall Field’s. Soon after, Plah Doh was a national hit.
Advertising played a crucial role in the success of Play Doh. Captain Kangaroo, a very popular
educator of young children at the time, endorsed Play Doh. So did Miss Frances from the Ding Dong
School, another popular children’s television show. In 1960, a character named Play-Doh-Pete, a
young boy with a beret was introduced to the advertising campaign. Additionally, the Fun Factory
Accessory Playset was added to the product line, w