This Client provides an online service with
products that sell for between
SwF10.00 - SwF30.00.
The maximum cost that they can afford to
spend on acquiring a new customer was
established at SwF5.00 .
Client hasn’t been managing Adwords
campaigns before and had suspitions
We agreed to make and take over the
entire Adwords Campaign management
for a 3 month trial campaign.
1 . K E Y W O R D R E S E A R C H
Phase one of developing a
sound Google AdWords strategy
is creating the right list of key-
words for your business. We’ll
need to understand your prod-
ucts or services and who you
are targeting. We’ll then create a
comprehensive list of keywords
and recommend a budget.
2 . C A M PA I G N C R E AT I O N
Once we have your list of key-
words and budget agreed it’s
then straight into creating cam-
paign for use in real enviroment.
Campaign structure, organizing
groups and keyword matches,
proper and effective ads pow-
ered by smart A/B split testing,
DKI and Call to Action are part
of the methods we use.
3 . L A N D I N G PA G E S
After campaign creation we
review structure of your website.
Once this is complete, we’ll then
be able to create (or designate)
a landing page for specific group
of products. It is important to
ensure your Google AdWords
adverts seamlessly link through
to your website.
For Client (hidden), online pizza orders
Client is one of the biggest online pizza delivery servic-
es in its country. Online pizza delivery is a competitive
marketplace, so client needed to expand its marketing
efforts to stay at the top. Client decided to try Google
AdWords to expand business.
Challenge from the start was to gain qualified traffic and
to convert visitors to sales. Also, Client was looking to
make their business more efficient by using the Internet
to allow customers to order food. Client needed to pres-
ent its service only to certain cities, as he wasn’t provid-
ing delivery service in the whole country.
Work started at the end