KEY SEO TRENDS IN 2021
Search engine metrics change every year. They get better. From simply being tools for users to find what
they want, to becoming the biggest forces of marketing and customer experience, search engines have
come a long way. To leverage the search engine and big changes, you need to know the top SEO trends.
SEO trends also change according to a better understanding of user behavior.
Best Content Wins
The days of stuffing keywords to get hits are over. SEOs have to focus on pushing content that is
relevant and high in quality. Google’s quality check is still developing, and there might be one or two
pages that are not of the highest quality, but soon there will be a day where only quality content will be
found on the first page. So, you need to completely forget about keyword stuffing, rewording, and
Long-tail keywords that are grammatically correct will also get renewed importance. Focus on them.
Another place that needs focus is titles. Since keywords are out, titles will get importance. This is also a
good opportunity to keep the user engaged by knowing what your user needs next and providing access
to that content.
UX & Technical Soundness
Right from the moment a user clicks on your link to the time they hit that close button; you have to
focus on giving the user the best experience. You have to work on your website’s UX to give you users
what they want while creating a positive experience. A simple way to improve UX would be to improve
upon your technical SEO.
Improve your website’s technical SEO through Google’s point-of-view. There are many websites and
experts online that will guide you on the best practices. Also, pay close attention to your website’s and
individual page’s loading speed. This is an important factor being considered by search engines.
Google algorithms are still catching up to the judging quality, but SEOs can do a lot to help the
algorithms for now. Structured data is the best way to help search engines unde