Six Questions to Ask Your Solution Provider
November 13, 2008
Why Do RFID Pilots Fail?
Why Do RFID Pilots Fail? Six Questions to Ask Your Solution Provider
Radio frequency identification (RFID) is one of the fastest growing technologies today. The current
business trend to quickly adopt this technology has been stoked by advances in microchip design, lower
costs, and the establishment of standards. While adoption in the supply chain continues to dominate
the news, Fortune 500 companies are also applying this technology to marketing events. Event directors
are piloting RFID solutions to gather attendance data, business intelligence, and metrics.
Why are some businesses utilizing RFID to drive additional revenue, while others are seeing little return
on investment (ROI)? Why do some RFID pilots fail, while others successfully deliver automated data
collection, increased business opportunities, and intelligent metrics?
Misconceptions about this technology present obstacles to reaping its benefits. Businesses need to
understand what RFID is and what it can do at events to successfully leverage RFID.
This white paper reviews the following aspects of this trend in event management.
Metric challenges that led businesses to seek a better solution
Technological and other changes that triggered an explosion of RFID solutions
Why some event planners still think RFID pilots will fail
Three misconceptions about RFID and the facts you should know
The Solution Myth
The Process Myth
The ROI Myth
Six questions to ask your solution provider to successfully pilot RFID
WHERE’S THE METRIC?
One of the biggest challenges in event management is delivering a measurable return on investment. To
achieve this objective most event managers gather data on attendee satisfaction, qualified leads, and
metrics that measure company objectives. Some event managers also gather behavioral metrics, such as
attendee interests and preferences based on session attendance