HINDUSTAN COCA-COLA BEVERAGES PRIVATE
EVALUATION AND ANALYSIS OF
SEGEMENTATION MODEL OF
RED (Right Execution Daily)
A report submitted towards the partial fulfillment of the requirements of the two
years full-time PGP+ MBA (Marketing)
Session :( 2008-2010)
MOUNT CARMEL BUSINESS SCHOOL, N.DELHI
I wish to express our gratitude to Hindustan Coca-Cola Beverages Private
Limited, management for giving us an opportunity to be a part of their esteem
organization and enhance my knowledge by granting permission to do our summer
training project under their guidance.
I am grateful to Mr. Subir Chatterji (Marketing Manager), Mr.
Supratho Acharya (Area Sales Manager), Raman Singh & Rajesh Ranjan (Sales
Executive) my guide, for his invaluable guidance and cooperation during the
course of the project. He provided me with his assistance and support whenever
needed that has been instrumental in completion of this project.
The learning during the project was immense
& invaluable. My work basically included the study of various ways for