Aussie Inspires Americans To Cook At Home
Australian cookware phenomenon, Chefs Toolbox, is now launching its highly sought after
cookware range and message in the US.
(PRWEB) March 6, 2010 -- Australian cookware phenomenon, Chefs Toolbox, is launching in America on Shop
NBC with a mission to inspire Americans to ditch fatty fast food and, instead, cook healthy home-cooked meals.
With more than 2/3 of Americans classified obese, the call to cook healthy, nutritionally sound home-cooked
meals has never been more critical. Yet, of the 75% of households eating at home, nearly half of those meals are
Lack of time and resources are key reasons for this alarming trend but one Aussie company, Chefs Toolbox, is on
a mission to change the eating habits of Americans with its inspired cookware that makes home cooking easy to
create and clean up.
With its chef quality cookware, anyone can create delicious, nutritious meals that are low fat and healthy. Better
for your waistline and your family, Chefs Toolbox is all about equipping the everyday cook with the tools and
know-how for a better and healthier lifestyle.
Chefs Toolbox is the brainchild of David Mills. As a suit working in finance he was only too familiar with the
grab and eat what you can lifestyle. As he started to improve his own health, by competing in triathlons, he came
to realise how important it was to fuel the body with good, energy-building foods.
He started out cooking his own muffins to eat prior to each race. Travelling extensively for work, his sudden
interest in cooking saw him begging his way into the kitchens of restaurants around the world to talk to chefs. He
soon found that he was enjoying cooking at home more than dining in restaurants.
David says: "I soon realised that with the right equipment and a few basic techniques, cooking could be easy, fun
and, better for you. So, I became inspired to help people everywhere to cook at home with the best ideas,
resources and products. Chefs Toolbox and its professiona