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Kimberly Alexander
Executive Director
Corporate and Foundation Relations
College of Letters, Arts and Sciences
October 29, 2008
The Art of Foundation Fundraising
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PRESENTATION GOALS
¾ Overview of National Foundation Fundraising Trends
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USC Foundation Fundraising Performance Issues
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Basic Strategies to Increase Foundation Fundraising
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USC Foundation Relations Office Services
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What is a Foundation?
(Foundation Center 2006)
The philanthropic world consists of two principal types of foundations,
private and public. Private foundation’s are the primary source for USC
support. A private foundation can be defined by:
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Nonprofit and non-governmental
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Has its own funds or endowment provided by a family, individual or a
for-profit company
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Managed by it own board of trustees or directors
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Established to aid educational, social, religious, or other charitable
activities serving common welfare
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Makes grants, primarily to other nonprofit organizations; and
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Required to file a 990-PF form with the IRS annually
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Types of Foundations
(Foundation Center 2006)
There are three different types of private foundations:
Independent or Family Foundations receive endowments from individuals or
families (and, in the case of family foundations, they continue to show measurable
donor or donor-family involvement)
Company-Sponsored or Corporate Foundations receive funds from their parent
companies, although they are legally separate entities
Operating Foundations run their own programs and services and typically do not
provide much grant support to outside organizations
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Distribution of National Foundations:
Where Are Foundations Located?
(Foundation Center 2006)
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Nearly 50% of Foundations Established After 1989
(Foundation Center 2006)
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Foundation Giving Continues to Increase
(Foundation Center 2006)
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Growth in Foundations Summary
1990-2005
¾ Close to half of larger foundations were formed after 1989
¾ Between 1990 and 2005, the number of active grantmaking foundations
more th