Communities Point Way to Traffic Growth for Brands in '09
Social network software can boost online presence says Reality Digital.
San Francisco, CA (PRWEB) June 14, 2009 -- Offering social network software for businesses, US based digital
technology company, Reality Digital, the leading provider of brand focused social media solutions, is urging
businesses to build, configure and manage their own, brand-safe online communities, as the most engaging and
cost-effective means of developing their traffic growth for 2009.
Robert Proctor, head of EMEA for Reality Digital, commented: "As the recession continues, companies are
increasingly looking for ways to boost website traffic in the most cost-effective way possible and creating social
media communities to enable brands to generate buzz around their brand and allow customers to interact is the
The Reality Digital Harmony platform enables SMBs to build and manage their own online communities without
the need to engage costly professional services and create social media platforms to meet increasing consumer
demand. A rapid rise in online video content means that a video platform is also top of the list for many brands.
Consumer demand for social media has grown in line with the supply of technological innovation over recent
years and businesses are beginning to realise the benefits that creating social media communities can have
financially as well as for brand extension.
Reality Digital provides a wide range of online community software including Reality Digital Opus, a
full-service social media platform for enterprises, and Reality Digital Harmony, a self-service, entry level social
media platform for small businesses and projects.
The Opus platform has all the components necessary to create a social media platform for a big brand,
incorporating features such as editing suites for user generated content and high definition video. The Harmony
platform provides a self service social media platform on a much more affordable level, cre