Your comprehensive guide to effective strategic corporate communications planning
An eBook by Dave Fleet (DaveFleet.com)
STRATEGIC
COMMUNICATIONS
PLANNING
Strategic Communications Planning
DaveFleet.com
Page 2
Contents
Overview ..................................................................................................................................4
The Content of a Communications Plan ..................................................................................5
Context .....................................................................................................................................7
Set The Scene ......................................................................................................................... 7
Prepare Yourself ...................................................................................................................... 7
Environmental Scan .................................................................................................................8
Frame Your Analysis ................................................................................................................. 8
Stakeholder Analysis ...............................................................................................................9
Getting started......................................................................................................................... 9
Questions To Ask ..................................................................................................................... 9
Objectives ............................................................................................................................. 12
What Are You Trying To Do? ................................................................................................... 12
Defining Your Objectives......................................................................................................... 12
Business Obj