FOCUS AND COMMITMENT LETTER
Capturing value from our investments and driving Sparkling and Still growth will require focus and commitment from both of us.
To this end, we ask for your agreement to the following planning principles, specific transition terms and next steps.
1. Guiding Principle —In consideration of the transfer of Glacéau base business to Coke system bottlers, invest in aligned
business plans to profitably accelerate our core business as follows:
a. Active participation and investment in our 2008+ Sparkling growth strategy : these commitments will be reflected in a
mutually agreed and aligned 2008 Business Plan to include testing and introduction of new differentiated packaging and a
comprehensive focus on shopper segmented merchandising execution with a plan to build capabilities and capacity to better
serve our customers and build our brands.
b. Active participation and investment in a 2008+ Still and Energies brand strategies and plans : these commitments will be
reflected in a mutually agreed and aligned 2008 Business Plan.
2. Guiding Principles —Focus and commitment on Glacéau, FUZE and other core and new and emerging CCNA brands:
Aligned System Focus . Given the increased pressure on the system and the need to ensure that any launches are
successful, so long as Bottler continues to sell Glacéau brands offered under its distribution agreement with Glacéau,
Bottler agrees not to introduce any new brand for the next 3 years (through August 31,2010) unless mutually agreed to by
both Bottler and CCNA.
Both parties agree that Arizona is not a System approved brand.
Both parties also agree that marketing requirements for existing 3 rd Party brands will not interfere with Company’s
plans for its brands (e.g., limiting space available to market Company’s energy brand portfolio).
3. Unless otherwise mutually agreed by Bottler and CCNA, we agree that you will not be required to accept any guiding