GLOBAL STRATEGIC MANAGEMENT
Subject No. 21811
Lecturers: Antoine Hermens and Peter Hutchison
This Assignment was prepared by:
Student for Masters in Business Administration,
University of Technology, Sydney (UTS)
Student No. 02120513
1. Read Alltrista Corporation’s Entry into the Home Canning
Market in Hungary.
2. Analyse the Data supplied, using Strategies dealt with in the
lectures, e.g., PEST Analysis, SWOT Analysis, Porter’s Five
Forces of Competitive Analysis, and Porter’s Country
3. Answer the questions provided in the Subject Outline that
pertain to this Case.
August 29, 2004
Alltrista is a leading supplier of domestic food preservation and packaging techniques.
Among the Company’s current consumer products are home canning and preservation
products sold under the brands, Ball, Kerr and Bernardin. The food preservation
processes carried out in homes include heating and vacuuming prior to sealing, which are
essential in food preservation. Therefore, Alltrista sells also the necessary equipment to
perform these two processes. Foods undergoing preservation and packaging end up in
vacuum–sealed jars and cans, until they are opened for consumption.
Alltrista aims to increase its shareholder value by becoming the lead consumer products
Company focussed on domestic food canning and preservation. A method it has chosen
to achieve this is through, for example, the penetration of the Eastern European domestic
market, with its own food preservation and packaging products. This was because a
widespread practice had already existed in Eastern Europe, of food preservation carried
out in private homes. Hungary was chosen to be the first nation in which this market
would be researched, for the following reasons:
• Hungary is representative of other East European nations;
Its population of approximately 10,000,000 people is representative of Indiana, the
home State of Alltrista, in the United State