and Selling Online –
What You Need to Consider
Disclaimer: This booklet is intended for informational purposes only and does not constitute legal, techni-
cal, business or other advice and should not be relied on as such. Please consult a lawyer or other professional
advisor if you have any questions related to the topics discussed in the booklet. The Ontario Government does
not endorse any commercial product, process or service referenced in this booklet, or its producer or provider.
The Ontario Government also does not make any express or implied warranties, or assumes any legal liability
for the accuracy, completeness, timeliness or usefulness of any information contained in this booklet, including
web-links to other servers.
What is E-Commerce?
E-commerce refers to the process of buying or selling products or services over the Internet. Online shopping is
becoming increasingly popular because of speed and ease of use for customers.
E-business activities such as selling online can be directed at consumers or other businesses. Business to
Consumer (B2C) involves the online sales of goods, services and provision of information directly to
consumers. Business to Business (B2B) refers to the online exchange of products, services, or information
Why E-Commerce for Small Businesses?
Selling online can help your business reach new markets and increase your sales and revenue gains. If you are
interested in selling to other businesses, you can use the Internet to find sales leads, announce calls for tender, and
to offer products for sale (either through your own website or through an e-marketplace site).
Searching for products and services online can save you time and money by allowing you to find the best prices
without having to do all the legwork. You can use the Internet to find new suppliers, post buying requests or search
for products and services. The benefits of effective B2B e-commerce include lower costs associated with selecting