BONUS: The Only Two Ways to Boost Your Sales from Online Marketing
1. Boost Targeted Traffic
2. Boost Conversion Rate of your Website
Google AdWords, Overture/Yahoo Search Marketing, Search Engine
Optimization, Recruit Affiliates, Joint Ventures, Promote URL in offline
ads, Business card/Email signatures, Ads in e-zines, More relevant
keywords, Match message to prospect’s problems, More “teasing” ad
copy, Tracking current traffic, Constantly split-testing each ad & medium.
Special landing page for each ad, Collect opt-in email to sell later,
Relevant high-quality content, Testimonials & third-party reviews,
Special & Time-limited offers, Upselling & Cross-selling, Idiot-proof
usability, Clear call-to-action, Contests, Free reports, Simple & safe
shopping cart, Constantly split-testing each landing page change.
II - Why Use Google AdWords?
Highly targeted. Only shows with
Vast audience. 100 million viewers per
day, 105 countries.
Cost Per Click. Only pay if someone
clicks to your website.
Fast. You can put up ads and start getting
visitors in 15 mins.
Trackable. Shows which keywords can
Smart. If you know the system, you can
kill the competitors.
I - Know Your E-commerce Terminologies
Conversion: A trackable visitor action that makes you $$. Usually a
sale or an email opt-in.
Conversion Rate: Number of conversions for every 100 visitors
(expressed as a %).
Cost Per Click (CPC): How much you will pay for each visitor that
clicks an ad to your website. (in $s)
Click Through Rate (CTR): Number of ad clicks for every 100
view/impressions of the ad. (in %)
III - How to set up your Google Ads?
Lots of Relevant Keywords.
Use Wordtracker & Overture Keyword
Organize keywords into groups.
Each ad group should contain very few
and very similar keywords.
“Teasing” headline & URL.
Use keyword in both. Custom landing
pages for each ad.
“Punchy” two lines of ad text.
Solve some “problem”. Stress benefits.
Make the 2 lines