A New Blog for Architects Inspired by the Movie, '500 Days of Summer'
Encourages the Possibility for a Better Built Environment
Inside The Exterior, a new blog for architects and building industry designers launches today.
Inspired by the movie, “500 Days of Summer,” it encourages designers to see the possibility for a
better built environment.
(PRWEB) March 17, 2010 -- Inside The Exterior, a new blog for architects and building industry designers
launches today. Inspired by the movie, “500 Days of Summer”, the blog’s creator, Denese Bottrell taps into a
designer’s creative, problem-solving mindset, and that architect eye that sees possibility where others see chaos.
Through Bottrell’s experience developing the books, “Streetscapes” and “The Value of Design” with James
Hardie Building Products, she noticed that architects experience the world differently than most. She was
reminded of this when she saw the movie, “500 Days of Summer” about an aspiring architect who had given up
on his dream to write greeting cards from a cubicle. Throughout the movie you see the city of Los Angeles, life
and love through his architect eye – the one that sees possibility in everything.
“Architects are constantly sketching ideas in their Moleskines® (the legendary notebook of creative types), they
take pictures at strange angles, they look at problems holistically and find ways to streamline. This is a skill set
that needs to be cultivated and one everyone can learn from as we consider the possibilities in our own lives.”
Bottrell says this is not the place to dwell on what’s gone wrong - there are plenty of other places to discuss
McMansions, sprawl and sub-par construction. As the building industry considers how to move forward and
connect with a changing consumer mindset, the architects and designers of our built environment have a unique
opportunity in that they literally shape so many of our daily experiences.
“The challenge is not a lack of vision or talent. The challenge is finding the energy (and courage) to