12 LESSONS LEARNED IN DRIVING E-COMMERCE SUCCESS
OCTOBER 2007 > White Paper
CONTENTS eFashion Solutions
12 Lessons Learned in Driving E-commerce Success . . . . . . . . . . . . . .
Merchandising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customization & Flexibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Integration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Workflow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Upgradeability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Affordability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Creative Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reporting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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YOUR LINE. ONLINE. >
12 LESSONS LEARNED
IN DRIVING E-COMMERCE SUCCESS
eFashion Solutions understands that as a retailer, you are constantly seeking ways
to gain market share and improve performance through gains in same-store sales,
gross margin, and inventory turnover – all while controlling operating expenses.
Savvy retailers realize that these same improvements are also essential to success in
e-commerce. Unfortunately, traditional approach