Crown Media Holdings Announces Operating
Results for Fourth Quarter of 2009
March 04, 2010 08:48 AM Eastern Time
STUDIO CITY, Calif.--(EON: Enhanced Online News)--Crown Media Holdings, Inc. (NASDAQ:CRWN) today
reported its operating results for the quarter and year ended December 31, 2009.
l Popular holiday programming. Hallmark Channel had a strong fourth quarter in terms of ratings and finished
2009 in the top ten among the 76 ad-supported cable networks for Prime Time household ratings, according
to Nielsen. Based on the popularity of its holiday programming, Hallmark Channel recorded its highest rated
week and month for Prime Time and Total Day household ratings and delivery. In addition, the channel
finished the year among the top ten cable networks for women 25-54 in Total Day for the third consecutive
l Programming expansion. Hallmark Channel introduced several new programs during the holiday season
which contributed to the positive ratings results, including several skating specials, coverage of the 121st Rose
Parade, a movie night hosted by hoops&yoyo, one of Hallmark Cards’ most popular animated characters,
and Jack Hanna’s Animal Adventures.
l Expanded distribution of Hallmark Movie Channel. The channel added 15.7 million subscribers to end
the year in 29.1 million homes, more than doubling its subscriber count in just 12 months, and making
Hallmark Movie Channel the fastest-growing cable television network in 2009. Hallmark Movie Channel is
now in over 32.5 million homes and available in all top 70 markets.
l Increase in Adjusted EBITDA. Adjusted EBITDA increased 9% for the quarter to $25.4 million, from
$23.3 million in the fourth quarter of 2008, due primarily to management’s successful efforts to control costs
and an increase in subscriber fees. For 2009, the company delivered a record high adjusted EBITDA of
$81.6 million, representing an increase of 23% over 2008.
l Partnership with Martha Stewart Living Omnimedia. Subsequent to the