AlmondNet Partners with Invite Media
Agreement Gives Invite Media Access to Keyword and Segment-Based Data
May 25, 2010 10:20 AM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--AlmondNet’s Data Division announced a partnership with Invite
Media (www.invitemedia.com), creator of Bid Manager©, the first universal buying platform for display media, for
use of AlmondNet’s Keyword and Segment-Based data by Invite Media platform users.
Powered by proprietary and patented Post-Search technology, AlmondNet aggregates and categorizes keyword
and segment-based data from data-providing sites to enable scalable delivery of targeted online advertisements by
data-using ad networks, ad exchanges, demand side platforms and their marketers.
“Users of Invite Media’s Bid Manager© will gain access to AlmondNet’s pre-packaged and custom segments,
allowing them to access and leverage targeting data for instant audience-building, significant reach, and real-time
performance feedback,” said Michael Benedek, President of AlmondNet’s Data Division.
"AlmondNet data, when matched with Invite Media's reach and optimization functionality, will enable advertisers to
reach the exact audience they are targeting," stated Zach Weinberg, Co-Founder, President, and COO, Invite
Media. "They’ll be able to target audiences throughout the ‘purchasing funnel.”
Founded in 1998, AlmondNet (www.almondnet.com) is an aggregator of data and a licensor of intellectual property
and enabling technology for the delivery of targeted ads. AlmondNet’s data, proprietary technology and operated
network enable the delivery of ads to computer users based on their observed online behavior wherever they may be
found, in a privacy sensitive manner. AlmondNet is a member of the Network Advertising Initiative (NAI).
About Invite Media:
Invite Media is an advertising technology company headquartered in New York City. Invite Media operates Bid
Manager©, the first universal buying platform for display media. Integr