The True Goal of SEO
It is a common misconception that the goal of SEO is only to achieve a high search engine ranking for a few different keywords. It is this belief that can
cause many webmasters to fail long before they even start their SEO campaign. So really, what is the true goal of search engine optimisation I hear
you ask, and how can knowing this goal improve my success rate?
To better understand the goals of search engine optimisation we need take a step back and look at things from another angle. The goal of most
business is to make money and if it isn't then chances are you probably won't be in business very long. Whether it's a product or service, you more
than likely selling something and attempting or considering the use of SEO to help you achieve this goal.
Since the objective of your business is to make sales, let me ask you what you prefer. You can have a few thousand visitors come and then leave your
site for the month or you could have one or two visitors come along and actually purchase something. In the world of business which is better?
So really, what you're looking for with SEO is targeted traffic. You don't want just anyone coming to your site. What you do want, are people who are
looking to purchase your product or service. Even with well targeted traffic not every visitor is going to make a purchase, but your chances of making a
sale a much greater than if your visitors are not targeted. In this situation it won't matter how great your site is you will have a hard time making a sale.
Search engine optimisation works quite well when you target the right keywords. If your keywords are specific enough, without being overly specific,
you have a greater chance of bringing in traffic that will convert. When people go to search engines in order to look for something, they are already
interested in what they find and half the sale is already completed for you. This isn't to say that you want everyone who uses Google to find your site. If
you're selling pianos for example, it is pointless to dr