The Value of Satellite Media Tours
Somewhere out there, the perfect audience for your entertainment marketing campaign awaits your message, or at least that's what most people like
to think. And, it is reasonable to believe that if you are offering a product, service, or holding an event, that there is in fact an interested demographic
of people, who, upon hearing about your offerings, will be excited and ready to take you up on them. The trick, obviously, is to reach that audience
with a voice they will hear and listen to do. One highly effective means of reaching that audience is through the use of a spokesperson. As a third
party with reasonable interest, talent who act as spokespeople can lend credence to a company and use their celebrity status to reach even more
people than would occur with an advertising campaign.
Today, thanks to the convenience of satellite media tours and radio media tours, a few hours of a spokesperson's time can allow them to tour the
globe, so to speak, giving interviews that grant the public awareness and information regarding your offerings. This tour consists of interviews, not
advertisements, which is very important in making an impression on an audience. An advertising campaign is a tool that most people are familiar with.
Media tours are not advertising. The spokesperson mentions you, your product or your service once. They answer other questions on related
subjects. They give interviews. They are not pitching, they are not selling. They are simply informative people of interest who, happily enough, also
happen to be establishing a brand presence for you. Consumers are becoming tuned out when it comes to ads. They are overwhelmed with them all
the day- on television, on the Internet, in the mail, on the radio. They simply stop listening when they are being pitched to. So, the solution: don't
pitch. Or, do both. Pitch and let your name sink into the back of their heads, and then jog their memory through media tours.
In order to be successful with this, you will n