Boston Proper Inc. Announces Successful Proper
Fashion’s Night In
Brand Sees Positive Engagement and Demand From New Event Celebrating Fashion Through All Social Media
September 13, 2010 04:31 PM Eastern Daylight Time
BOCA RATON, Fla.--(EON: Enhanced Online News)--Boston Proper Inc., the multi-channel direct-to-consumer
women’s apparel brand, was extremely pleased with the outcome of its first ever Proper Fashion’s Night In.
“We wanted to give our customer an opportunity to celebrate fashion from the comfort of home with a first look at
our new collection, compelling incentives and exciting giveaways,” said Sheryl Clark, CEO & President.
The event was a great success, with orders per hour doubling compared to previous Thursdays, average order sizes
increasing and a call center spike during the promotion. Customers stocked up on sweaters, knit tops and dresses
from the brand’s new fall collection.
“We are so thrilled with the outcome of Proper Fashion’s Night In, a brand new event, announced with a single
email, facebook and twitter. We received such valuable feedback and enthusiasm from our fans and followers. We
definitely plan to do it again in the spring, only bigger and better,” said Margaret Moraskie, SVP of Marketing.
Proper Fashion’s Night In allowed customers to see Boston Proper’s New Collection first, receive free standard
shipping on purchases of $225 or more and a chance to win one of three $100 Boston Proper gift certificates.
Facebook and twitter fans also had the opportunity to win Proper Prize Packs for uploading photos from their own
Proper Fashion Night In parties.
Boston Proper is a leading direct-to-consumer retailer of women’s high-end apparel and accessories based in Boca
Raton, Florida. The brand’s focus is about creating a daring, modern style with a sensual feel for today’s woman.
The catalog and online site differentiate Boston Proper in the marketplace with exotic, provocative and inspirational