SEO for E-commerce Sites: Tips and Solutions

There is no denying that ranking higher than your competitors on Google is one of your main goals, but what if you don't know much about the SEO that will get your e-commerce site to the top? You could be missing out on clicks and sales.

Whether you are just getting started with a new page or improving an existing one, this quick guide on SEO and e-commerce should give you practical tips on how to step up your SEO game. https://advdms.com/blog/seo-ecommerce-solutions

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product E commerce SEO shopping Cart website product Descriptions search

About ADMS

Advanced Digital Media

product E commerce SEO shopping Cart website product Descriptions search

SEO for E-commerce
Sites: Tips and Solutions
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Excellent keyword research and
relevant site architecture are
critical. Find the keywords that
will bring traffic to your front
door.
On-page SEO that focuses on
content and meta tags remains a
top priority.
There is a lot, SEO wise, that goes into
the strategies that help e-commerce
stores rank well in search results. E-
commerce stores require a complete
SEO strategy. This can include:
Consider the technical SEO
that addresses making it easier
for search engines to crawl
your website.
Local SEO can enable your
website to rank for local
searches. If you own a physical
business along with an
accompanying website, your
products and services will be
available and nearby at the
time people conduct their
search.
Effective content strategies
can drive traffic to your front
door.
SEO for e-commerce sites also
includes link building, which
is another key element to
consider when trying to rank
higher in search results.
Organic traffic is a major part of
the SEO equation. Every visit is
free and offers the potential for
a sale. While this is true, far too
many e-commerce retailers get
stuck in a holding pattern. They
quickly learn that increasing an
ad budget does not necessarily
equal an increase in brand
visibility.
How to Get Organic Traffic
1. Allow Reviews
Your e-commerce can improve
if you allow search engines to
read reviews. Place unique and
relevant content on your
product pages.
You can develop a steady
stream of content by allowing
customers to submit reviews.
These people act as salespeople,
and a good review can convince
others of the benefits of your
products. Just remember that
bad news travels fast, and a bad
review can convince visitors to
look elsewhere.
2. Optimize Meta Descriptions
One good e-commerce SEO
strategy is the addition of meta
descriptions, which appear under
the link to your website in search
engine results. While Google does
not necessarily read meta
descriptions, you can bet that
readers do. This will tell them
whether your information is
relevant or if they should keep
scrolling.
3. Create Unique Product
Descriptions
Keep the content for product
descriptions unique. Your site can
be dinged for producing duplicate
content that was lifted from other
pages. Unique content is a ranking
factor with Google’s algorithm.
How effective are your product
descriptions? Make sure your
descriptions identify problems and
provide solutions. Write product
descriptions for your target audience.
The reader has to know that your
products will meet a need or solve a
unique problem for them.
4. Check Your Website Speed
Prioritize the speed of your
website. Since 2018, download
speed has been a ranking factor.
Speed has an effect on the user
experience but also on e-
commerce sites, themselves.  The
stats are in. Just increasing the
speed of your website by one
second can decrease your bounce
rate and increase page views.
People do not have time to waste.
They are on the move.
According to Google, a page should
load in under four seconds for the best
results.
5. Invest in a Good Web Design
Overall design and user experience
are key elements. Consider your site’s
navigation elements. Online shoppers
can lose patience quickly when
products do not appear in their logical
place. If consumers cannot find it,
they will not buy it. Always think in
terms of how users will look at your
website and search for products.
6. Improve Customer
Experience
Pay closer attention to the actual
shopping experience that users
have. There are a number of tweaks
you can make to improve it. Your
site must work well in order to
improve branding, conversion, and
ultimately, sales. It is more about
product information, return
policies, and delivery times, to
name a few.
7. Check Your Shopping Cart
Activity
Take care to look at your shopping
cart activity. Shopping cart
abandonment is a major problem
for some e-commerce sites. You
may need a remarketing strategy
to get things rolling again. People
will abandon a shopping cart
because they have run out of time
shopping, they do not want to
create an account, or they are not
happy with certain costs.
Here are a couple stats to think
about: Consumers abandon up to
70% of their shopping carts before
arriving at checkout. A mere delay
of two seconds can result in a 90%
abandonment rate.
How many pages does it take to
complete the registration and
checkout process? Does the
shopper know that their product
is available or not?
Does the checkout page have any
unnecessary distractions? Does
the website remember a shopper’s
cart so that they can resume
shopping at a later time?
There is a lot of ground to cover
when we talk about SEO and e-
commerce. Our SEO experts and
web design team have the
experience and knowledge to
ensure your website is optimized
for e-commerce success.
info@advdms.com
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