SEO Trends To Boost Your Rankings in
2021 – Part 1
You already know the importance of positioning your pages on the top of Google SERPs rankings,
right? Well-ranked pages provide enormous organic reach to your website, increasing the possibility
of attracting and converting leads.
To achieve this goal, it is essential to apply SEO techniques, which are designed to adapt their
content to the algorithm’s ranking criteria.
These criteria, however, are not permanent. In an effort to make the user experience ever simpler
and more efficient, Google frequently updates its parameters.
Besides the algorithm, it is also necessary to consider the audience’s behaviour and preferences.
Ultimately, the most important factor for maintaining good positioning is the quality of the
experience you offer to your website visitors.
Therefore, to achieve good results in a Digital Marketing strategy, it is essential to stay up-to-date on
the SEO trends that arise with growing frequency.
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1. Relevant and valuable content
If you do not produce relevant and valuable content for the buyer persona, there is no point in
following any SEO tips. That’s a trend that will never change.
This is because all factors analyzed by Google’s algorithm are somehow related to the user
experience. And for visitors to feel satisfied after entering your website, they need to be
contemplated with rich, authentic content that delivers what they were looking for.
If this does not happen, the user will press the “back” button and choose one of the many options
present in the SERP.
This means that your brand will lose the chance to acquire a new client, who may even develop a
negative feeling about the company.
The increase in boun