Cheerios Spoonfuls Of Stories Is Helping Parents
Nurture Their Children's Love Of Reading By
Putting Five Million Books Inside Cereal Boxes
Again This Fall
Cheerios is specially printing THREE MILLION of the books in English
and Spanish so more families can enjoy them
Encouraging kids to read has led the people at Cheerios to think outside of the box - by putting millions of
books INSIDE the box. For the SEVENTH year in a row, through its Spoonfuls of Stories® program, Cheerios
is offering 5 MILLION books free inside Cheerios® cereal boxes, with stories that make it fun for parents and
children to read together. This year's books again hold broad appeal, with entertaining stories about: a duck who
runs for president, a girl who imitates zoo animals, stores that give out free dinosaurs with every purchase, two
friends who blast off and discover another world, and Nickelodeon characters Dora and Diego's daring
adventure to rescue a wolf pup.
The Cheerios Spoonfuls of Stories program kicks off this fall, with five great titles from Simon & Schuster
Children's Publishing in Cheerios cereal boxes marked "Spoonfuls of Stories." Families can see which book is
in the box through a special cut-out window on the front of the box; boxes with books inside will begin
appearing on shelves nationwide in October 2008.
Cheerios is also working with First Book, an award-winning children's literacy nonprofit, to give a year's
worth of children's books to every child participating in 51 reading programs - one in each state across
the country plus Washington, D.C. The effort will launch during Give a Child a Book Week. Over the past
seven years, Cheerios has donated almost $3 million to help First Book get brand new books to children from
low-income families. In addition, over the past seven years, Cheerios has also distributed a total of 35
MILLION books to families inside cereal boxes, and donated books to community groups all year long.
"One of the most important aspects in encouraging kids to read is p