The Clickbank Code
Traffic With Adwords
The Clickbank Code
Process Overview
What Is The Goal?
Quick and easy test
Each keyword in its own ad group
Pass ID: www.mysite.com/sale.php?id=a200
The goal is a sale, not traffic
Ad Basics
Use keywords in the ad
Dynamic insertion = lame
Put a keyword in front of display URL:
Keyword.domain.com
Use strange characters:
?, %, numbers,
One thought per line
Capitalize First Letter Of Each Word
Ad Basics
Get an emotional response with words like:
Special Offer, Limited Time Offer, Discover, Learn
Dont use FREE!
Set your broad match bid a little lower
Advanced Technique: bid high and reduce
over time
The Clickbank Code
Winners And Losers
Objectives
Spend as little time picking as possible
Budget $500 per day
How To Disqualify
Reached budget and no sales
Over 500 clicks and conversion is < 0.25%
After 500 clicks spent > 4X sales
Promising Products
Conversion > 0.5%
Sales >= 50% of ad spend
Possible Products
Conversion > 0.25%
Sales = 1/4 ad spend
Optimize and give it another 500 clicks
The Clickbank Code
Scale Winners
Management Process
Constant tweaking
1st 30 days every 2-3 days
2nd 30 days once a week
After 60 days monthly
Tips for Scaling
You want more of the same kind of traffic
Keyword Expansion add more keywords
Find your most profitable keywords
Clicks that dont convert drop
Tips for Scaling
Consider the Content Network
Start a new campaign for Content only
Bid ½
Placement Targeting for Adsense sites
Go to Yahoo and MSN
Tips for Scaling
Add email marketing
Implement SEO
The Clickbank Code
Adwords Tips
Problems
No Clicks / Not Enough Clicks:
Bad ad
Sort by impressions and evaluate
Add keywords
Position is too low (<7)
Traffic might not exist
Problems
No Sales?
Presale page stinks
Offer page stinks
Examine server stats
Story doesnt work try Review Site
Costly Clicks
Lower your bid gradually to test position
Google doesnt like us
Sudden hi