Aggregate Knowledge Appoints Seasoned
Executive Perry Nusbaum as Senior Vice President
of National Sales
Former Specific Media Executive Brings Experience and Leadership in Agency Relationships and Revenue
March 10, 2010 08:08 AM Eastern Time
SAN MATEO, Calif.--(EON: Enhanced Online News)--Aggregate Knowledge, the leading provider of real-time
personalization and display optimization solutions, today announced Perry Nusbaum as its new senior vice president
of national sales. Nusbaum, who was most recently senior vice president of agency relations at Specific Media, will
lead all revenue generation functions in the company including sales, customer success, and implementation teams.
At Specific Media, Nusbaum was responsible for agency partnerships and Eastern U.S. sales. Prior to his 5 years at
Specific Media, he held managing business development and sales positions at 24/7 Real Media and United Online.
Along with his track record of proven sales success, Nusbaum has a longstanding entrepreneurial history, including a
nomination for Ernst and Young's Entrepreneur of the Year Award.
"Having Perry join our executive leadership team is a big win, not only for Aggregate Knowledge, but for the
industry. Perry is the first seasoned revenue executive to leave the arbitrage side of the business and join a pure-play
technology company. It’s a big step forward for the industry,” said Paul Martino, Aggregate Knowledge CEO and
founder. “Perry’s 10-year track record of successful campaigns with leading media agencies and the Fortune 500
gives AK a unique customer-centric view among the tech vendors. He is the perfect complement to the team and will
continue to drive the momentum of our patent-pending audience and data management platform – the AK Discovery
Recently, Aggregate Knowledge raised $9 million from OVP Venture Partners and Kleiner-Perkins to grow its next-
generation ad platform business, the AK Discovery Platform, which provides marketers and agencies the efficie