Amazon Marketing Services (AMS) is Amazon's pay-per-click (PPC) platform where sellers can get their product(s) before their pertinent visitors dependent on keywords, items, and shopper interests.
A Vendor’s Guide to Amazon Marketing Services
Amazon Marketing Services (AMS) is Amazon's pay-per-click (PPC) platform where sellers can
get their product(s) before their pertinent visitors dependent on keywords, items, and shopper
The services provided by AMS include:
● Amazon Pages
● Product Display Ads
● Headline Search Ads
● Sponsored Products Ads
How to be eligible for Amazon Marketing Services
Just approved Amazon accounts can apply for AMS. You require one of these credentials to
Amazon Vendor central Dashboard
● A Vendor Central login
● An Advantage Central login
● A Vendor Express login
● You can look for an invitation to epitomize a vendor
● A Kindle Direct Publishing (KDP)Account
For most sellers, Vendor Express is viewed as the least demanding and most direct method.
AMS is reachable to anybody in the Vendor Express program. With Vendor Express, makers sell
products on Amazon and Amazon turns into the vendor. Amazon runs your product listing.
Sponsored Products Ads
Sponsored Products gives vendors greater authority over item merchandising on Amazon. You
can improve your product visibility when visitors investigate the keywords you bid on with
targeted advertisements. You possibly pay when somebody clicks on your notice and grounds
on the page where your offer is mentioned.
Headline Search Ads In Amazon Marketing Services
Amazon has introduced Headline Search Ads for outsider retailers in Seller Central (beforehand
simply material to Vendors. This may prompt enhanced competition for keywords.
● With Headline Search you can choose a target place for when individuals click on your
● Make a Page choice that allows you to upgrade to three ASINs and afterward direct
shoppers to a landing page. Your Amazon Page alternative just permits you to add one
● Custom URL choice.
In the following segments, name your campaign, set a budget (least $100), and set a
● Add keywords and settle on your proposals for the auction.
● Amazon proposes beginning with between 30-