ANNUAL CASH BONUS PLAN
THIS ANNUAL CASH BONUS PLAN (the “Plan”) was adopted by Rentrak Corporation, an Oregon corporation
(“Corporation”), effective March 24, 2010. Capitalized terms that are not otherwise defined herein have the meanings set forth in
SECTION 1. INCENTIVE AWARDS
1.1 Target Award . Each Award opportunity will specify a targeted incentive opportunity (the “Target Award”)
expressed either as a dollar amount or as a percentage of a Participant’s regular annualized base salary.
1.2 Incentive Awards . The amount paid for each Award will be equal to the product of:
a) The Total Success Percentage for the Participant for the Plan Year; multiplied by
(b) The Participant’s Target Award for the Plan Year.
However, in no event may a Participant’s Award payment for a Plan Year exceed the lesser of (i) 200 percent of the Participant’s
Target Award, or (ii) $2,000,000.
1.3 Performance Goals . The Goals that will be used to measure a Participant’s Award will consist of one or more of the
a) Corporate Goals measuring financial performance related to the Corporation as a whole. Corporate Goals may
include one or more measures related to earnings, profitability, efficiency, or return to stockholders and may include
earnings, earnings per share, operating profit, stock price, costs of production, cash flow, revenue growth, return on
equity, return on assets, return on invested capital, or other measures, whether expressed as absolute amounts, as
ratios, or percentages of other amounts. Success may be measured against various standards, including budget
targets, improvement over prior years, and performance relative to other companies or industry groups.
(b) Business Unit Goals measuring financial or strategic performance of an identified business unit for which a
Participant has responsibility. Strategic Business Unit Goals may include one or a combination of objective factors
related to success in implementing strategic plan