Internal Oversight Service
Evaluation Section
IOS/EVS/PI/65
Original: English
Evaluation of
Public Service Broadcasting
J. Mark Stiles and Cindy Weeks
Stiles Associates Inc.
June 2006
The designations employed and the presentation of material throughout this document do not imply the
expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country,
territory, city or area of its authorities, or concerning its frontiers or boundaries.
Towards an Improved Strategy of Support to Public
Service Broadcasting
Evaluation
of UNESCO’s Support to
Public Service Broadcasting
2002-2005
Final Report
June 2006
i
Acknowledgments
We wish to thank members of the evaluation steering committee — Geoff Geurts,
Wijayanand Jayaweera and Mogens Schmidt — for their helpful feedback and support
throughout this assignment. We also thank Binod Agrawal, Wendy Quarry and Douglas
Ward whose field work and insights have contributed immensely to this report. We
gratefully acknowledge the excellent cooperation we received from UNESCO’s staff and
their partners worldwide, and we thank them for taking the time to respond to our
questions. We have listed their names in an appendix to this report.
The views expressed in this report are those of the evaluators and not UNESCO or its
partners. We alone are responsible for any errors or omissions.
J. Mark Stiles and Cindy Weeks
Stiles Associates Inc.
ii
Contents
page
Acknowledgements
i
Contents
ii
List of Abbreviations
iii
1. Executive Summary
1
2. Introduction and Context
5
2.1 Background
5
2.2 Evaluation Purpose
5
3. Approach and Methodology
6
3.1 Approach
6
3.2 Methodology
6
3.3 Limitations
7
4. The PSB Environment
8
4.1 Challenges
8
4.2 Opportunities
9
5. Findings
10
5.1 Relevance
10
5.1.1 Relevance to